The Couture Collection Launch: A Fusion of High Fashion and Handmade Craftsmanship

Step into a world of unparalleled elegance with the launch of the Couture Collection, unveiled at the Jaipur Rugs Milano Gallery during Milano Design Week 2024. This remarkable collection brings together two icons of luxury: Jaipur Rugs and Vimar 1991, the prestigious yarn manufacturer owned by Chanel. For the first time, Vimar's exquisite couture fancy yarns, known for their sartorial charm, have been transformed into hand-knotted rugs that embody refinement, exclusivity, and timeless sophistication.

Inspired by the craftsmanship of haute couture, the Couture Collection reimagines the world of interior design by combining Indian artisanal heritage with Italian savoir-faire. Each rug, meticulously hand-knotted by Jaipur Rugs artisans using the Indo-Nepali technique, captures the tactile elegance of bouclé tweeds, herringbone twills, and monochrome palettes traditionally reserved for the fashion runway. These iconic designs, crafted in a loop pile, evoke the timeless grace of classic black and white aesthetics, ensuring that the rugs transcend trends to remain seasonless and versatile.

Vimar 1991’s dedication to innovation and sustainability shines through in this collection, with each yarn a result of extensive research, experimentation, and craftsmanship. The collaboration with Jaipur Rugs creates not just a product but a legacy of artistry that bridges the worlds of fashion and interior décor.

The Couture Collection launch event celebrated this unique partnership, blending the meticulous craftsmanship of Rajasthan's artisans with the creative vision of Italy's most renowned textile experts. This is more than a collection—it’s a testament to the beauty of global collaboration, sustainability, and the enduring allure of handmade luxury.

Discover the Couture Collection, where fashion meets function, and redefine the elegance of your living spaces.